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- Channel Marketing Manager
BS Psychology, Plymouth State University
"As a Channel Marketing Representative, I worked within an internal team of a Sales Rep and a Sales Engineer. We were assigned a geographic region that resold our products to the end user..." [Read entire profile]
- Compliance Specialist For an Email Marketing Company
BS, Business, University of Connecticut
"In my current position I make sure that when people are sending marketing messages through email, they have the proper permission to do so. In other words, I make sure people are using our system, and not an outlaw system, to send spam..." [Read entire profile]
- Director of Marketing
SUNY Cortland, Bachelor's Degree in Sport Management
"The Director of Marketing position is just a fancy title for someone who's job it is to promote the business. Marketing encompasses advertising, promoting, and networking and is essential for all businesses if they want to succeed..." [Read entire profile]
- Director of Marketing and Underwriting at an Insurance Company
BS in Finance, University of Dayton
"As the Director of Marketing and Underwriting I am basically running the operations for marketing and underwriting for NY and PA. My primary duties include increasing the volume of business that my company writes in these two states while remaining profitable..." [Read entire profile]
- Director of Marketing For a Hospital Chain
BA, Journalism
"As Director of Marketing, I am responsible for promoting our hospitals and physicians and for encouraging people to choose their services. I work with our advertising agencies to develop campaigns for our cardiac program, our cancer prevention and treatment program, and our maternity, surgical and emergency care, to name just a part of what we offer..." [Read entire profile]
- Director of Marketing For a Network Security Software Company
BSc, Electronic Engineering, Loughborough University (Leicestershire, UK)
certificate, Marketing Business, Chartered Institute of Marketing (UK)
"I am responsible for ensuring that our prospective and current customers understand what we sell, how it can help solve their problems and how we communicate all the features and functionality so as to differentiate ourselves form our competitors. I have global responsibility to direct all marketing events and activities to ensure that our message is heard and understood..." [Read entire profile]
- Executive For a Marketing Services Company
BS, Communications, New York University
"As a company we provide marketing support to large CPG companies, like Kraft Foods, Procter and Gamble, Unilever (Dove soap) and SC Johnson & Company (Glade spray and candles). We focus on helping to sell each of these companies' brands in grocery stores, big box stores like Target and Walmart, drug stores and, really, any other kind of retailer you can think of..." [Read entire profile]
- Global Marketing Coordinator For a Software Company
BS, Physics and Mathematics
"I manage an alliance between my company and a Fortune 500 IT company. Our partner company purchases our software and services and resells our solutions to their client base..." [Read entire profile]
- Market Research Specialist For Pharmaceutical Companies
B.Sc., Psychology
M.Sc., Psychological Research Methods and Statistics
"Working from what's known as a 'brief' -- a description of a marketing problem that's provided to my company by the client -- I design a market research proposal, which typically contains a description of how we would approach the research, the methodology, sample, timelines and costs. If the project is approved, I write a 'screening' questionnaire, a short questionnaire recruiters can use to interview potential respondents to see if they qualify to take part in the research..." [Read entire profile]
- Marketing Agent For a Company That Promotes Small Businesses
BA in Psychology and Art, University of Mount Union
"My career is based around the idea of setting up effective marketing plans for small businesses. In a typical day I get to work and contact the small business on which I am currently focused and set up strategic plans in promoting their business..." [Read entire profile]
- Marketing Coordinator For a Local Television Station
BA in Communications with an emphasis in Radio, TV, and Film from the University of Wisconsin-Madison
"My main priority is to get viewers to watch our station. We accomplish this through a number of projects. I use a program called WideOrbit to place the promos on air on a daily basis..." [Read entire profile]
- Marketing Director For a Sporting Goods Company
BA, English, Providence College
MBA, Marketing, Clark University (Worcester, MA)
"A typical day involves reading the newspaper, specifically the sports section, to see if any professional athletes wore the company's products in a winning endeavor. If so, I write a press release and send it to our public relations company..." [Read entire profile]
- Marketing Director For a Touring Christmas Spectacular
BA, Political Science, University of Delaware
"I manage the tour of the Radio City Christmas Spectacular in 36 cities across the U.S. I determine our financial goals and figure out how to achieve them: setting ticket prices, figuring out how many tickets we need to sell, determining advertising budgets, and putting together the advertising and promotional plan..." [Read entire profile]
- Marketing Executive For a Soft Drink Company
BS, Management, UMass-Amherst
MBA, Southern Methodist University
"I am responsible for the sales and marketing of soft drinks and bottled water to consumers in a four-state area. I "localize" national marketing directives, adapting them to local consumers..." [Read entire profile]
- Marketing Executive For a Technical Training Provider
BS, Business Administration, Marketing
"I'm responsible for the marketing for a U.S. company that sells technology services and consulting, specifically technical training, networking and development..." [Read entire profile]
- Marketing Executive For a Theme Park Company
BA, Economics
"I am responsible for all of the marketing, communications, entertainment and group sales for a series of theme parks throughout North America. As head of marketing I am responsible for all of the advertising we do, which includes television and radio ads as well as anything online (ditto Facebook and Twitter) -- basically, wherever you see and interact with my brand..." [Read entire profile]
- Marketing Manager at a Car Dealership
BA in Communication, Washington State University
"My job as Marketing manager at a car dealership involves many different responsibilities. The main responsibilities that I have include maintaining the dealership website, working on weekly newspaper ads, creating ad copy for radio, and properly marketing our vehicles online..." [Read entire profile]
- Marketing Representative
AS in Marketing
"My primary task is to manage customer relationships, either by communicating with clients at a face-to-face level or through the use of phones, letters, faxes, and emails. This includes maintaining relationships with current customers and seeking out and building relationships with new potential clients..." [Read entire profile]
- Merchandising Brand Team Member
Associate's in General Science, Mott Community College
"I stay very busy during a typical day at work. I usually come in to a list of projects and responsibilities on the sales floor and in my specific departments..." [Read entire profile]
- Owner of a Small Marketing Business
BA Journalism and Media Studies, MA International marketing communications, MSc International marketing strategy
"Every day I make a point to check in with clients, via phone or email, to see if there's anything that has come up and needs to be addressed right away. This could include writing press releases, replying to media inquiries, writing or editing copy for something going on the web, and other tasks that aren't part of a normal week..." [Read entire profile]
- Pace Management and Marketing Specialist For a Grocery Wholesaler
AS, Massasoit Community College
BA, Marketing, Stonehill College
"My job consists of developing planograms -- diagrams that show where and how products should be shelved -- for supermarkets. I handle a core group of categories that includes dry pasta, rice, trash and storage bags and laundry detergents..." [Read entire profile]
- Product Manager For a Computer Networking Company
BEng, Electrical and Electronic Engineering, Coventry University, England
CEng, Chartered Engineer and Member of the Institute of Engineering and Technology (IET)
"A product manager is responsible for a product, or set of products, in a company's portfolio and has to make sure the company profits from their manufacture. He focuses on the 4 P's (as they are known): Product, Price, Place and Position..." [Read entire profile]
- Relationship Manager For an Outsourcing Service
BS, Finance, UMass-Dartmouth
MBA, Clark University (Worcester, MA)
"In my job as a Relationship Manager, I am responsible for retaining, developing and managing a profitable portfolio of clients; optimizing service and revenue opportunities across all business lines and ensuring client satisfaction, through the careful management of client relationships. My clients are large companies that outsource the administration of their 401(k), pension, and health benefits to my company..." [Read entire profile]
- Resource Coordinator
BS in Business, Cornell University
"In my job I must analyze the market, come up with ideas for new products, and assist in creating prototypes that will be produced. First, I do consumer research into what types of products and resources will be useful for customers that have previously purchased my company's products..." [Read entire profile]
- Social Software Evangelist
BS, Psychology
"Overall, my job is to enable software salespeople in my company to use my company's social software to do their jobs. Using social software makes them more efficient and productive, and it also helps them to sell the software more easily since they've actually used it..." [Read entire profile]
- Vp of Innovation at an Internet Marketing Agency
MBA University of Texas at Arlington
"Our teams combine math and English skills. They use English to write the sentences and phrases that will show up when you do a search on Yahoo or Google or Facebook..." [Read entire profile]
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