My Education: BA, Economics
My Prior Experience: I was a senior vice-president and executive producer in the television programming and production world. My focus was on creating new entertainment and brand extensions for a well-known and established brand.
My Company: I work for a major entertainment and theme park company.
Job/Career Overview: I am responsible for all of the marketing, communications, entertainment and group sales for a series of theme parks throughout North America. As head of marketing I am responsible for all of the advertising we do, which includes television and radio ads as well as anything online (ditto Facebook and Twitter) -- basically, wherever you see and interact with my brand. As head of communications I am responsible for all of the publicity and public relations for the company. My efforts can include promoting the great things we're doing, or helping us weather bad publicity in crisis situations. My entertainment responsibilities include producing live entertainment in the parks as well as partnering with established names like Tony Hawk and The Dark Knight to present diversified entertainment options for all of our guests.
More Insights: Every industry is way more complex than it appears from the outside looking in. Do your homework.
I rate this career 8 out of 10.
The best part of the job is watching families come to the parks and enjoy a great day with each other. It's very rewarding to see people come together and truly have a fun and thrilling day. The worst part of the job is the weather. Since we are seasonal and dependent on good weather it's very frustrating when the best laid plans go to waste because it rains.
Pay attention to all of the marketing, communications and other media around you. It's always there, but most of us don't really pay it much attention unless it's about something we're interested in. If you want to learn the best way to communicate with people you should observe and take something from a variety of sources and strategies. Also, if you can afford to, get in at as low a level as possible and work you way up. There is no substitute for doing, and the experience you gain doing the dirty work at the bottom of the ladder will help you truly understand your whole business as you move up.