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Inside Social Media Manager Careers
Things you need to know, but nobody tells you
Biggest Surprises
"I was surprised to find that it was incredibly hard to find a job relevant to digital media and web design. I found that the best way to enter into such a career is to start by working freelance." (Retail; 2012)
"One thing that surprised me is that e-Business major's can typically get a range of jobs with ease, such as marketing or management. Another thing that is interesting is that there is a lot less coding than someone would think, and e-Business focuses more on running a website and maintaining a business." (Social Network Manager; 2012)
Best & Worst Things About This Career
Social Media Director: "The best part of my career is learning about new media outlets, how they work, and how to best utilize them. It is also fun to work with music and other media as a product. The worst part of my career is being asked to advertise or promote material that I do not particularly enjoy, and in some cases, dislike. This feels dishonest and manipulative. This problem can be avoided, however, if one were to work for a marketing company that represented clients that the employee happened to like. Also, I do not like sitting at a desk for nine hours a day, as I believe this is unhealthy." (2011)
Career Background
Social Media Manager
Salaries
Job Tasks
Work Environment
How to Prepare for the Job
Job Outlook
Career Tips
"Technical Knowledge Helpful...
Most importantly, aspiring Social Media Directors should be incredibly up to date on all social media platforms, and be very internet savvy. It is important to follow news feeds related to new media and technology as they relate to marketing. It is helpful to know some 'back-end' internet nuts and bolts, like simple HTML, how to create a Facebook artist page, or how to create a simple blog post. I would also suggest interning at the type of company where you would like to work. At the very least this gives you experience for your resume, and in some cases it can lead directly to a job." (Social Media Director; 2011)