Inside Social Media Manager Careers

Things you need to know, but nobody tells you

Biggest Surprises

"I was surprised to find that it was incredibly hard to find a job relevant to digital media and web design. I found that the best way to enter into such a career is to start by working freelance." (Retail; 2012)

Career: 5 years of experience, currently based in Florida, male
School: Studied Digital Media at University Of Central Florida; completed Bachelor degree in 2008

"One thing that surprised me is that e-Business major's can typically get a range of jobs with ease, such as marketing or management. Another thing that is interesting is that there is a lot less coding than someone would think, and e-Business focuses more on running a website and maintaining a business." (Social Network Manager; 2012)

Career: 1 years of experience, currently based in Maryland, male
School: Studied E-Business at Towson University in Maryland; completed Bachelor degree in 2012

Best & Worst Things About This Career

Social Media Director: "The best part of my career is learning about new media outlets, how they work, and how to best utilize them. It is also fun to work with music and other media as a product. The worst part of my career is being asked to advertise or promote material that I do not particularly enjoy, and in some cases, dislike. This feels dishonest and manipulative. This problem can be avoided, however, if one were to work for a marketing company that represented clients that the employee happened to like. Also, I do not like sitting at a desk for nine hours a day, as I believe this is unhealthy." (2011)

Career Background

Social Media Manager

  Job Tasks
  Work Environment
  How to Prepare for the Job
  Job Outlook

Career Tips

"Technical Knowledge Helpful...
Most importantly, aspiring Social Media Directors should be incredibly up to date on all social media platforms, and be very internet savvy. It is important to follow news feeds related to new media and technology as they relate to marketing. It is helpful to know some 'back-end' internet nuts and bolts, like simple HTML, how to create a Facebook artist page, or how to create a simple blog post. I would also suggest interning at the type of company where you would like to work. At the very least this gives you experience for your resume, and in some cases it can lead directly to a job." (Social Media Director; 2011)